Eliud Kipchoge's seven-continents farewell project reached South America on Sunday, and the greatest marathoner of his generation crossed the line 12th at the New Balance Porto Alegre Marathon in 2:18:42. Victory in the Brazilian city went to Morocco's Zineddine Ouria, who won in 2:08:52.

The result continues the pattern set at the opening stop of Kipchoge's 'Running World' tour in May, when the two-time Olympic champion finished 16th at the Sanlam Cape Town Marathon in 2:13:29. Kipchoge has been open that this chapter of his career is not about winning: the tour is framed as a celebration of running on every continent, with mass participation and legacy at its centre rather than the podium.

That framing has done nothing to diminish the occasion for the host cities. Porto Alegre embraced the visit of a man whose era-defining career has resonated far beyond Kenya, and Kipchoge spoke before the race of his affection for Brazil. Thousands of local runners shared the course with him, which is precisely the point of the exercise.

For the record books, Ouria's 2:08:52 was a comfortable winning performance on the day. But the enduring image of the weekend was of Kipchoge working through the field deep in the race, applauded at every kilometre — a champion repurposing his final competitive years as a travelling advertisement for the sport.

The tour now points towards Oceania, where Kipchoge is scheduled to race the Melbourne Marathon on 11 October. Further stops are planned to complete the seven-continent set, and if Cape Town and Porto Alegre are any guide, the times will matter far less than the crowds they draw. Few athletes in any sport have managed the final act quite like this.