A week on from Sabastian Sawe's 1:59:30 in London, the marathon's centre of gravity has begun to shift. Two men under the two-hour barrier in a record-eligible race, six men inside 2:04, and a women's race in which Tigst Assefa lowered the women-only world record to 2:15:41, all in the same morning, have left the sport in the unusual position of needing new yardsticks. The barriers that defined the last decade have all been crossed in a single afternoon, and the conversation among coaches, sports scientists and federation administrators has moved on quickly.

The most plausible next frontier is depth. Sawe and Yomif Kejelcha became the first two athletes to share the sub-two club, but the wider field at London showed the floor of elite marathon running has lifted dramatically. Deresa Geleta crossed the line in 2:03:23 and finished sixth, a time that would have been the absolute world record at any point before 2014. The expectation in elite training circles is now that any future world record attempt will need a credible third or fourth pacemaker capable of holding sub-2:01 splits to the 30-kilometre mark, a recruitment problem that did not exist a year ago.

For the women's race, the open question is how quickly the gap between road and track economy will close. Assefa's 2:15:41 is a women-only mark, but the absolute women's record of 2:09:56, set by Ruth Chepngetich in Chicago 2024, has not been seriously threatened in a paced field this spring. Several leading coaches have suggested that the women's sub 2:10 mark will fall to a mixed-gender pacing setup at Berlin or Chicago in the autumn, with Hellen Obiri, Joyciline Jepchirchir and a returning Brigid Kosgei all expected to contest the time.

The structural question is what happens to the super shoe. World Athletics' technical committee, which monitors midsole stack heights and plate configurations, has so far resisted calls to tighten regulation following the London times, with the case for a fresh review now likely to be tabled at the next council meeting in Monaco in July. Brand executives told Running Lookout this week that any further regulatory tightening would be unwelcome on the eve of a Tokyo and Berlin season in which Nike, Adidas, Asics and Puma are all due to ship next-generation racing platforms.

The cultural shift may matter more than the technical one. The 2-hour mark gave the marathon a single, comprehensible target that organised media coverage, training camps and brand campaigns for half a decade. Its fall does not flatten the sport, but it does redistribute attention, with women's records, course records at the major marathons, and the gradual lowering of national records in countries that had been considered second-tier marathon nations all set to take up more of the storyline. The first true test of the post-sub-2 era will arrive in Berlin in September, where Eliud Kipchoge has confirmed his return to the streets that defined his career.